Objective:
Design an engaging 10-question movie trivia game to boost user engagement and capture user data for Paramount+ summer promotions.
Process:
- Game Mechanics Design:
- Developed a 10-question trivia format with progressive difficulty
- Implemented a scoring system tied to sweepstakes entry
- Interactive UI Elements:
- Designed multi-state buttons for answer selections (default, hover, select, correct, incorrect)
- Created a dynamic progress bar to visualize user advancement
- User Flow Optimization:
- Implemented conditional navigation based on user performance
- Designed an intuitive "Next" button activation system
- Results and Reward System:
- Developed a completion screen for successful participants
- Created a user-friendly sweepstakes entry form
Key Features:
- Responsive answer buttons with clear visual feedback
- Real-time progress tracking
- Delayed result reveal to maintain engagement
- Seamless integration with Paramount+ promotional strategy
Outcomes:
- Increased user engagement during summer promotional period
- Enhanced brand interaction through movie-related content
- Successful user data capture for marketing purposes
- Provided a fun, interactive experience aligned with Paramount+ content
This project demonstrates my ability to create engaging, interactive experiences that not only entertain users but also serve specific business objectives. It showcases my skills in game-like UI design, user flow optimization, and integrating promotional strategies into digital products.
